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Flashing for a Cause?

Facebook was a prism of strappy, lacey bra colors yesterday, and for once it wasn't at all tied to a fraternity pledge event. Ladies around the world updated their statuses with their bra color, and in theory, promoted breast cancer awareness, and encouraged research donations and self examinations. There are varying accounts of who started the fun, but most ladies received a message similar to this: "just write the color of your bra in your status. Just the color, nothing else. And send this on to ONLY girls no men …. It will be great to see if this will spread the wings of cancer awareness. It will be fun to see how long it takes before the men will wonder why all the girls have a color in their status… Haha"

Did the meme catch on? You bet. Nearly every woman I know has flashed her color du jour, or at the least, questioned what the heck was happening. But, how does a colorful status update translate back to breast cancer awareness/prevention? Will we see any rise in donations? Screenings?

I'm hopeful that with every curious google search, women across the world took a moment to educate themselves about this disease, or maybe even took two minutes from their daily Facebook routine to perform a self examination.

What do you think? Whether pink, black, teal or in AMP's case, Green - did you participate in yesterday's Facebook meme? Do you think it's a powerful awareness tool? Or just a fun way to show off? Read more!