We tapped into our Pulse Network to get some answers about consumer spending, school spirit, and social networks. Over 100 high school and college students shared their thoughts, below are their answers.
Spending: Students Are Willing to Contribute More to Tuition Costs
Q: If you had more spending money, which category would that extra cash most likely go toward?
22% Tuition
20% Clothes
18% Technology (iPod, cell phone, computer, etc)
15% Entertainment (movies, music)
14% Buying a car
5% Food
School Spirit: We've Got Spirit, Yes, We ... erh ... Sort of Do
Q: What best describes how you feel about your school?
38% I have a lot of school spirit!
47% I don't hate it or love it
15% I have NO school spirit
Social Networks: Facebook Rules!
Q: Facebook, MySpace or Both?
59% Facebook definitely!
17% I like MySpace better
13% I love them both
10% Neither - I don't like social networking sites
2% Neither - I use a different social networking site
We will be polling our Pulse Network every month. If you have questions, let us know!
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AMP Agency
About Me
- AMP Agency
- AMP Agency likes to get inside people’s heads. But we don’t use earwigs or catchy jingles. That would be illegal or immoral, respectively. Instead, we gain valuable insight into consumers’ worlds by staying on top of the latest in consumer research, marketing and social and cultural trends. The Frequency blog is our way of sharing what we’ve learned from the inside. Enjoy - and join - the discussion.
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