by Adriann Fonstein, Consumer Strategist
In September 2008, Gap Inc. bought the Athleta apparel line. It offers functional, high-quality apparel for a variety of sports including running, skiing, snowboarding, surfing, and yoga. Recently, the brand joined Gap’s online platform allowing consumers to shop all the Gap Inc. brands (Old Navy, Piperlime, Banana Republic, Athleta and Gap) from one site and in one shopping cart with a $7 flat rate on shipping. Pardon me while I go shop! DM News, April 17, 2009.
Tuesday, May 5, 2009
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