Wednesday, March 18, 2009

Fun Facts

We tapped into our Pulse Network to get a better understanding of what causes Millennials are supporting and to get a better understanding of where they get information on different brands. Here are the results from our survey of approximately 100 Millennials between the ages of 16 and 22 years old.

For a Good Cause or Just Because?
As a group, Millennials are pro-social. They do give back and this month's Pulse Survey re-confirmed our belief that they do volunteer on a regular basis. In fact,
  • Only 10% stated that they never volunteer

  • 18% stated that they don't volunteer often

  • 51% stated they volunteer sometimes

  • 21% stated they volunteer all the time

We were impressed with these numbers but we really wanted to understand why they were volunteering - was it a passion for a particular cause that drove them to donate their time? Or were they just passionate about doing good. The survey results tell us the answer lies somewhere in the middle. We asked respondents, how involved are you in supporting a cause?

  • 14% stated I am not at all involved in supporting a causes

  • 49% stated I support causes but I'm not too involved

  • 26% stated I'm somewhat involved in supporting causes

  • 12% stated I am extremely involved in supporting causes

Causes that respondents are the most passionate about include the following:

  • The environment

  • Education

  • Hunger

  • Homelessness

  • Teen Suicide

  • Human Rights

Online Resources for Product Information

Millennials seem to be really well informed. As digital natives, this group are experts at finding information and finding it quickly. We wanted to learn what some of their favorite online resources were for information on brands. We asked them to select which websites they have used to help them research products and brands. Here is what they told us

  • 38% I don't research products or companies online
  • 37% Consumer Reports
  • 27% Facebook
  • 24% CNET
  • 18% Other (i.e. Amazon, Google, Wikipedia, Company Website)
  • 11% MySpace
  • 3% Twitter

We will be reaching out to our Pulse Network again next month. If you have any questions you would like us to ask, please let us know at frequency@ampagency.com.

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