It's a no-brainer for brands to try and capitalize on all of the hype surrounding the upcoming blockbuster movie releases. And that is exactly what Schick is doing by promoting their Quattro Titanium and Quattro Titanium Trimmer with the release of X-Men Origins: Wolverine.
What better way to promote a razorblade, and associated products, than to match them with a mutant who has the ability to dispense blade-like objects out of his hands? Granted he uses them to fight evil, instead of crafting his facial hair - but nonetheless, the connection is obvious.
In addition to limited edition packaging, Schick has also launched a microsite where visitors can download exclusive Wolverine wallpapers and screensavers, play games, and even enter for a chance to win a walk-on role in an upcoming film.
Check it out here: http://www.schickquattro.com/xmenorigins/
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