By Angelika Kazakaitis, Planner
In the late 90’s a couple of college guys decided that energy drinks were cool, but there was just one problem – they didn’t quite match up to their healthy lifestyles. So they got together with a team of scientists and created GURU, an energy drink that’s 100% natural and made with organic ingredients and herbal extracts (or as they like to put it – 100% crap-free).
Inspired by the brand’s new “Clean Energy for Dirty Minds” campaign and its means of expression, Kanye West is now collaborating with the company to create a new flavor for GURU packaged in a can he will also design himself. If you’re looking to get a taste of Kanye, keep your eyes open. His energy drink will hit store shelves later this year in the U.S. and Canada. Check out GURU's new online campaign here
Thursday, April 9, 2009
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