If only I could tell you in 140 characters or less…
The post Ashton/Oprah effect numbers are in and according to Quantast, Twitter more than tripled in size in the three months between February and May – up from 7 million users in February to nearly 22 million users in the month of May.
While the numbers are overwhelming, what is even more noteworthy is how the demographic continues to change. Much has been said of Twitter being a platform that the Gen Y/College demographic has not adopted, but the latest numbers show that 18 – 34 year-olds are the top age demographic in the space and even 12 – 17 year-olds are slowly starting to dive in (5% of users, up from 1% in February), so Twitter is starting to trend younger – great news for marketers who would like to use Twitter to reach Gen Y. Twitter has also been readily adopted by women and African-Americans; Twitter users are most likely to visit fashion and cosmetics, women’s interest and African-American interest websites, in order of affinity.While Twitter still has an engagement problem – only 1% of users are addicts and 27% are regulars (compared to Facebook where 12% are addicts, 54% regulars), people are starting to catch on. Twitter has plans to re-design its homepage this month to shift focus away from its purist intended use – a microblogging service allowing you to tell people what you are doing in 140 characters or less - to what its "addict" and "regular" users are really going there for - to follow, whether it's Ashton, Demi, and Perez, or CNN Breaking News, the most active users are taking advantage of how Twitter allows them to interact with people, brands, and media that are otherwise fairly unreachable.
It will be interesting to see if these numbers of addicts and regulars goes up as a result of the homepage re-design in the next reporting period. Ask any addict to “explain” Twitter and you will understand why a re-design is in order - I think we will see more and more people will stick around if done right!
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