AMP Agency Extends Its Capabilities with Rock Coast Media Acquisition

by Gary Colen, President

This past month AMP announced its acquisition of Rock Coast Media, Inc., an interactive marketing agency focusing on search engine marketing, search engine optimization and social media strategy.

The addition of Rock Coast Media significantly enhances AMP’s comprehensive media offerings with the addition of full search engine and social media marketing capabilities, disciplines that continue to show considerable industry growth and influence as part of effective digital strategies.

Web 2.0 environment is pushing marketers to rethink their digital strategy and this allows us to provide comprehensive strategic and deployment services under one budget, and optimize against it. By adding Rock Coast Media’s search offerings, we round out our integrated social and display advertising solutions, allowing our clients to leverage full scope marketing services alongside innovative technologies to maximize their online investment and extend the impact of promotional campaigns. Not to mention the fact that we have put some extremely talented and intelligent people in our corner.

As we look to increase our services to our clients and further increase our value, RCM will provide yet another great suite of capabilities. The more assets at our disposal, the greater our ability to be strategic thought leaders and the better positioned we are to help you make difficult decisions with your budgets in these tough times. Let me know if you are interested in learning more – gcolen@ampageny.com.