The Great Equalizer

by Jason Rivera, Director Consumer Insights

Will this recession finally remove the “entitled” stigma from the Millennial generation? Will they no longer feel that everything is their right and not a privilege? Perchance. Parental and personal lack of funding has removed a lot of the glitz and glam from the mainstays of culture. College students are fighting seasoned workers for entry-level jobs. Thoughts of a “Super Sweet 16” or a pimped-out __________ are now filled with realities of dollar-menu delights and settling for stock. This generation has very much been in the trenches of this economic crunch and are beginning to see what real-life can bring. The blissful economic times of years past brought fanciful dreaming that lead to the sense of entitlement that plagues this generation. Well, that’s gone now and here to fill the void are bounced checks and layoffs. Welcome to the real world, kids. Honey, get the camera…