Friday, May 22, 2009

Fun Facts

Several months ago, we asked our Pulse Network (AMP’s proprietary network of high school students, college students and young adults)about their charitable efforts / volunteerism. This month we followed the same theme, asking the Pulse Network about what types of charities they would support (local, national or global), who could have the greatest social impact and about social responsibility. We heard back from about 70 respondents. Here is what we found...

If you had $100 to support different causes, how would you divide that money among local, national and global causes? Please enter the dollar amount from the $100 that would go to each cause - make sure your responses add up to $100.

Local Causes: $39.00 (average)
National Causes: $27.00 (average)
Global Causes: $33.00 (average)

How would you measure the success of a company/corporation? Please rank the choices on a scale of 1-4, 1=most important measure of success, 4=least important measure of success. Results listed in order of most important to least important.

1 - The quality of their products
2 - Their environmental impact
3 - Their social impact
4 - Their financial success

Who do you feel should be the most responsible for addressing global health issues?

39% U.S. Government
23% Foreign governments (i.e. those local to these issues)
9% Charities
8% Multi-national companies or corporations
8% Individuals
18% Other

We will be reaching out to our Pulse Network again next month. If you have any questions you would like us to ask, please let us know at frequency@ampagency.com.

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