Thursday, April 9, 2009

"Work It Harder" With This New Pick-me-up

By Angelika Kazakaitis, Planner

In the late 90’s a couple of college guys decided that energy drinks were cool, but there was just one problem – they didn’t quite match up to their healthy lifestyles. So they got together with a team of scientists and created GURU, an energy drink that’s 100% natural and made with organic ingredients and herbal extracts (or as they like to put it – 100% crap-free).

Inspired by the brand’s new “Clean Energy for Dirty Minds” campaign and its means of expression, Kanye West is now collaborating with the company to create a new flavor for GURU packaged in a can he will also design himself. If you’re looking to get a taste of Kanye, keep your eyes open. His energy drink will hit store shelves later this year in the U.S. and Canada. Check out GURU's new online campaign here

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