Tuesday, October 6, 2009

Fun Facts

Every month we survey our Pulse Network, a network of over 10,000 milllennials. We had responses from just under 100 students (high school and college) and here is what we learned this month.

Still Fans of Facebook
85% of respondents are on Facebook and they are on it often. We asked them how often they check Facebook and the answer is a lot.
  • 10% stated I am on it all day long
  • 54% stated they check it multiple times a day
  • 20% stated they check it once a day
  • 12% stated they check it once every few days
  • 4% stated they check it once every few weeks
With that said, they are still not sure whether or not they want mom and dad to invade this world. We asked whether or not they have “friended” their parents on Facebook.
  • 42% stated of course I have friended my parents
  • 47% stated no way am I friending my parents
  • And the remaining 12% are still deciding
Dorm Life
Given the fact that September meant back to school, we wanted to learn a little bit more about students’ expectations for life on campus (whether they were still in high school or already in college). We asked all respondents the following question.

Are you currently or planning to live in a collage dorm?
  • 47% said yes
  • 53% said no
For those that are planning to / already live in a dorm, dorms mean freedom, independence and more access to the entire college experience. We asked, what is most enticing about living in a dorm? Here is what they said.
  • 93% Closer to class
  • 83% Feel more part of the school
  • 75% Meet new friends
  • 70% More freedom
  • 68% More independence
  • 60% Can be involved in more extra-curricular activities
  • 50% Live away from my family
  • 50% Stay on campus later
We survey our Pulse network every month. If you have some questions, let us know and we will try to help you find the answers – email thefreq@ampagency.com.

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