By Angelika Kazakaitis, Senior Planner, Consumer Insights
Just about every mom and kid is familiar with Play-Doh’s memorable scent and soft and squishy texture. It’s a classic molding compound that has encouraged fun and hands-on creative play with kids in homes and classrooms around the world for over 50 years. Bright yellow tubs that contain an assortment of colors have inspired kids to create whatever their minds imagine: peanut butter and jelly sandwiches, ice cream cones with sprinkles, and now, tropical cakes, sushi, and pasta salads.
AMP has buddied up with Play-Doh to inspire moms and kids across the country to create Play-Doh recipes that look good enough to eat! Check out the top ten finalists and vote for your favorite creation today! On November 1st, one lucky kid will receive a $5,000 Playroom Makeover and a $5,000 School Doh-nation.
Vote here: http://hasbro.promotions.com/playdoh/votegallery.do
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