by Stephen Anderson, SVP, Search
I’m addicted to Google Insights for Search. For those who are not familiar, Google Insights provides an index comparing popularity of a search term vs. overall Google searches. So, whenever I have a question on public opinion it’s one of the first sources I turn to get a general sense of what is on peoples’ minds. Who is leading in American Idol? According to Google Insights Adam and Kris were clearly locks for the finale.
Now it’s October and Idol is long over; leaves are turning, pumpkins are on front stoops and the annual question of what to be for Halloween is starting to surface. With the recent passing of Michael Jackson, there is no doubt there will be more than a few Michaels on the trick or treat tour. So, if you seek to honor the King of Pop but want to keep it original here’s a quick tip from Google Insights. Smooth Criminal and Thriller costume searches are on the rise. There’s a pretty good chance you will run into a few of those. If you want to be unique, bust out your glove for the Billie Jean or Bad look and you are far more likely to avoid your long lost twin. Who’s Bad?
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